Looking for stylish yet affordable accessories to complete your outfits? Pakistan’s artificial jewellery market has plenty of options that offer the beauty of fine jewellery without breaking the bank. Here are ten of the top brands, each with its own unique style and strengths.
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#1 Tesoro
Tesoro has been a household name in Pakistan for trendy yet affordable jewellery. With stores in major cities and a robust online shop, it offers everything from simple daily-wear studs to elaborate bridal sets, all without breaking the bank.
Customers love Tesoro’s blend of contemporary fashion and classic elegance, and new designs arrive frequently to keep up with the latest trends. It’s the go-to brand when you want stylish artificial jewellery at a reasonable price.
#2 TJ Wholesale
TJ Wholesale is an online platform famous for its enormous variety of artificial jewellery at wholesale-like low prices. Based in Lahore but shipping nationwide, it lists everything from dainty nose pins and rings to heavy bridal sets. Budget-savvy shoppers flock here because you can often snag trendy pieces for just a few hundred rupees.
The website is easy to use, and new arrivals keep the collection fresh. Despite the rock-bottom prices, the quality is decent for everyday wear. TJ Wholesale also offers fast Pakistan-wide delivery and cash on delivery, making shopping here truly hassle-free.
#3 Zee.Sy Jewellery
Zee.Sy Jewellery, established in 2009, is an award-winning brand known for graceful, statement designs. With multiple outlets across Pakistan and an online store, Zee.Sy offers high-end looking bridal sets, kundan necklaces, and elegant earrings perfect for weddings or formal events. Each piece has a premium look with intricate details, giving an aura of luxury without the sky-high price.
Quality and presentation are a big deal for Zee.Sy, each item comes in beautiful packaging, and the craftsmanship often rivals real gold jewellery. Zee.Sy proves you can achieve a glamorous look on a budget. This combination of quality and affordability has made it a trusted choice for many shoppers.
#4 Amax Accessories
Amax Accessories provides a high-end look in the world of artificial jewellery. With outlets in top shopping malls like Packages Mall and Emporium in Lahore (and a presence in Karachi), Amax brings designer-inspired rings, necklaces, and bridal sets within reach of mid-range budgets. You get the sparkle and elegance of fine jewellery at a fraction of the cost.
Customers praise Amax for its polished craftsmanship and stylish packaging, which make its pieces great for gifting. From bold bridal sets to sleek evening earrings, each item offers a touch of luxury without the premium price tag.
#5 Bling Jewellery
Bling Jewellery caters to a young, trendy crowd with modern everyday accessories. Sold primarily online (including through Instagram), Bling’s collection includes lightweight pieces like minimalist chain necklaces, charm bracelets, and cute stud earrings that are ideal for daily wear. These designs add a little sparkle to casual outfits or office attire without feeling overdone.
Bling is great at catching the latest fashion waves. Many of its designs are inspired by social media trends and influencer styles, so you get up-to-date looks at friendly prices. Despite the high-fashion vibe, the jewellery remains very budget-friendly.
#6 Mairaj Accessories
Mairaj Accessories is an online-only brand (with over 200k Instagram followers) that blends traditional elegance with modern convenience. It showcases beautiful gold-plated jhumkas, polki sets, and bangles that channel a classic desi vibe. These pieces are perfect for weddings or festive occasions when you want a regal heritage look without the hefty cost of real gold.
Mairaj operates through its website, making shopping easy across Pakistan and even abroad. Seasonal sales often make their reasonable prices even more attractive. With cash-on-delivery and an exchange policy, buying from Mairaj is convenient and worry-free.
#7 Blings & Sparkle
Blings & Sparkle is an online boutique that brings a bit of glam into everyday life. Their range covers everything from trendy earrings and layered necklaces to bracelets and fun bag charms. Each piece adds a dash of sparkle to your routine, and the style is elegant yet never too over-the-top, so you can wear their jewellery casually or for a special event.
This brand wins points for convenience. It offers quick nationwide shipping (with free delivery on large orders), so you get your items fast. Most pieces are gold or rhodium plated for a lasting shine that feels high-quality despite the affordable price.
#8 Mithra & Co.
Mithra & Co. is a go-to for modern designs with a high-quality finish. The brand is known for 18k gold-plated jewellery that’s often waterproof and hypoallergenic—great for everyday wear that won’t tarnish quickly. From delicate charm necklaces and stackable rings to stylish earrings, they cater to fashionistas who love layering and personalizing their accessories.
Aside from the trendy pieces, Mithra & Co. also crafts gorgeous kundan and polki sets. These are wonderful for bridesmaids or festive events when you want something eye-catching yet budget-friendly. Each design shows fine detail, giving you plenty of sparkle for your money. Plus, they ship internationally, so customers abroad can enjoy a touch of Pakistani elegance too.
#9 The Grace
The Grace is perfect for those who want their artificial jewellery to look almost like the real thing. This premium brand uses high-grade metals and lab-created stones (like brilliant cubic zirconia and faux pearls) to give an authentic fine-jewellery appearance. Many designs are timeless and sophisticated – their bridal sets and statement necklaces have a regal charm, offering the glamour of gold and diamonds without the hefty price.
The Grace stands out for its impeccable craftsmanship and attention to detail — each piece is finished so finely that it can fool the eye at first glance. Prices are higher than average for artificial jewellery, but still far below the cost of real gold or diamonds, and customers find the luxe look and longevity worth it.
#10 Allure by MHT
Allure by MHT is a top-tier Pakistani brand that blends cultural heritage with contemporary fashion. Renowned for its one-of-a-kind designs in the artificial jewellery scene, Allure offers everything from traditional kundan and pearl chokers that echo old-world glamour to sleek modern earrings that pair with a gown. This mix of old and new makes Allure a go-to for anyone looking to stand out, especially brides who want something truly unique.
Being a luxury brand, Allure by MHT has higher prices, but each piece is meticulously crafted with high-quality metal alloys, rich plating, and hand-set faux gemstones for a truly premium feel (with some designs even released as limited editions for exclusivity). It’s the brand people turn to when they want the very best in artificial jewellery.
Conclusion
The artificial jewellery industry in Pakistan has evolved into a vibrant and competitive market, offering endless options for every style, occasion, and budget. From premium brands like Allure by MHT and The Grace, which deliver unparalleled craftsmanship and exclusivity, to affordable yet trendy names like Tesoro and TJ Wholesale, there’s something for everyone. These brands have made it possible for fashion lovers to enjoy the elegance of fine jewellery without the hefty price tag.
Whether you’re preparing for a wedding, dressing up for a festive event, or simply looking to enhance your daily outfits, the top artificial jewellery brands in Pakistan cater to every need. By combining quality, affordability, and unique designs, they have redefined the concept of accessorizing, making it easier than ever to add a touch of glamour to your wardrobe.
Frequently Asked Questions
Top names include Tesoro, TJ Wholesale, Zee.Sy Jewellery, Amax Accessories, and Allure by MHT. Each is known for style and quality. For example, Tesoro offers affordability and variety, whereas Allure by MHT is famed for premium designs.
Prices range widely, from as low as PKR 200–500 for simple earrings or rings to about PKR 1,000–3,000 for mid-range pieces. Premium bridal sets or designer collections can cost anywhere from around PKR 5,000 up to 10,000 or more.
Yes, many people now wear artificial jewellery at weddings and other big events. For example, Amax, Zee.Sy, and The Grace offer bridal-quality kundan sets (chokers, matha pattis, layered malas) that look stunning for mehndi or baraat, giving you the opulent traditional vibe without the steep cost.
Major brands have outlets in big cities and also sell online via their official websites or social media pages. Additionally, platforms like Daraz offer a wide variety of jewellery sellers. Always buy from official or reputable sources to ensure quality.
Yes, most top brands offer cash on delivery and have return or exchange policies (for example, Tesoro provides COD and lets you return or exchange within a few days). It’s best to check each brand’s site for specifics, but generally, they aim to keep customers happy.
Keep your artificial jewellery dry and away from chemicals (remove it before showering or applying perfume). After wearing, wipe each piece with a soft cloth and store it in a cool, dry place (ideally in a pouch or box). These simple steps will help maintain its shine and make your pieces last longer.
