Immersive technology has moved from novelty to normal in Pakistan. Buildings are mapped with light for national moments, property is sold through virtual walkthroughs before construction finishes, and training that once required expensive equipment now runs inside a headset.
The companies below work across projection mapping, augmented and virtual reality, simulation, and metaverse development. They have been ranked on the scale of work delivered in physical public space, the complexity of completed projects, and the breadth of immersive disciplines each one offers.
Table of Contents
#1 Hoola
Hoola is an immersive technology company based in Karachi, Islamabad and Lahore. It is known for executing some of the largest projection mapping projects in Pakistan. Its portfolio covers national and heritage landmarks including Mohatta Palace, Mazar-e-Quaid, Governor House Lahore and Quaid’s Residency in Ziarat.
In August 2026, the studio mapped Army Museum Lahore, Parliament House and Pakistan Monument to mark the Makkah Joint Defence Agreement. Alongside architectural projection, Hoola works in augmented and virtual reality, interactive installations, digital products and applied AI, with creative and technical delivery in one team.
#2 3D Illumination
Based in Islamabad, 3D Illumination is one of the longest established projection mapping companies in Pakistan, with more than a decade of work behind it and one of the largest equipment inventories in the country. The company grew out of Epic Technologies.
Its projects include building projection at the PNSC Building in Karachi, Liberty Chowk in Lahore, and the Monal and PTV headquarters in Islamabad. The company also works in interactive floor projection, holographic displays, and edge blended systems for boardrooms and broadcast studios.
#3 Narsun Studios
Narsun Studios is among the best known game and interactive development companies in Pakistan, and has been one of the more visible players in metaverse development locally. Its work is built largely in Unreal Engine.
The studio combines gaming technology with interactive storytelling, applying it to virtual events, entertainment and brand experiences. Its focus sits at the digital and virtual end of the immersive spectrum rather than physical installation, which suits clients building experiences for screens and headsets.
#4 Panora VR
Panora Virtual Tours, based in Lahore, specialises in 360 degree virtual tours, drone aerial panoramas and immersive marketing, with more than 50 delivered tours to its name and coverage across the country.
Its client list spans education, hospitality and events, including Central Park Medical College, Avari Hotel, the Expo Centre Lahore, Beaconhouse College Programme and the University of Southern Punjab. The company works nationwide from its Lahore base, reaching Islamabad, Karachi, Rawalpindi, Faisalabad, Multan and Gujranwala.
#5 Enekon
Enekon has been working in 3D projection mapping in Pakistan since 2010, making it one of the earliest companies in the country to specialise in the medium and to bring it to corporate audiences.
The company focuses on creative projection artwork, light and sound installations, and projection for corporate events and festivals. Its work is concentrated on projection rather than the wider immersive stack, which suits clients who want depth in a single discipline rather than range.
#6 Elytra Studios
Elytra Studios is an augmented and virtual reality development company founded in 2021, operating from Lahore and from Manchester in the United Kingdom, with a small team working across both locations.
Its services cover AR and VR development, mobile and web applications, and user experience design. The dual location gives the studio regular exposure to international project standards and client expectations while delivering the work from Pakistan, which is a useful combination for export focused clients.
#7 Visual Systems
Visual Systems, often referred to as VISYS, is regularly named among the leading projection mapping firms in Pakistan, with a focus on advertising and brand activation rather than cultural work.
The company applies projection mapping to product launches, promotional campaigns, and cube and object projection. Positioning the medium as a below the line marketing tool makes it a natural fit for agencies and brand teams planning a launch moment rather than an institution marking an occasion.
#8 Nano IT Solutions
Nano IT Solutions builds virtual reality simulation systems, combining electromechanical motion platforms with VR hardware and custom software to produce experiences that move as well as display.
Its products include driving and flight simulators, and a VR motion ride that adds motion, vibration and airflow to 360 degree content for education and tourism use. The company also runs VR-Here, a virtual reality and simulator arcade in Peshawar, giving it a rare consumer facing presence in the sector.
#9 Three D Eye
Three D Eye positions itself as a visual technology and experiential marketing company, and appears consistently in listings of projection mapping providers operating in Pakistan.
Its work sits at the intersection of projection, event production and brand experience, covering both the content and the staging around it. The combined offer suits clients who would rather appoint a single supplier across the visual elements of an activation than coordinate separate creative, technical and production teams themselves.
#10 Funavry Technologies
Funavry Technologies works in augmented and virtual reality alongside computer vision, machine learning and deep learning, applying immersive interfaces to enterprise systems rather than to public installations.
The company treats AR and VR as one part of a wider digital transformation offering that also covers software development, data and automation work. That approach suits organisations looking to add immersive capability to platforms they already run, rather than commission a standalone experience from scratch.
Conclusion
Pakistan’s immersive technology sector has developed quickly, and it now covers everything from architectural projection on national monuments to VR training systems and virtual property tours. The right partner depends entirely on where the experience will live: on a building, on a headset, in a browser, or inside an existing platform.
For work at scale in physical space, particularly on landmark and heritage architecture, Hoola stands out as the strongest choice in the country. For enterprise AR and VR, simulation or metaverse development, several of the other companies listed here are well placed to deliver.
