Top 10 Perfume Brands in Pakistan

Pakistan’s fragrance market is booming, with more people seeking scents that reflect both local traditions and modern trends. In fact, Statista projects perfume demand in Pakistan to grow about 2.3% annually over the next few years. This surge in interest shows how much Pakistanis love quality fragrances, from rich oriental attars to chic Western-style perfumes. It’s a market where tradition meets innovation, and consumers are reaping the benefits.

In recent years, many Pakistani brands – especially fashion retailers – have expanded into perfumery. Labels like Khaadi, Gul Ahmed, and Bonanza, known first for clothing, have launched their fragrances since around 2017. For a long time, imported luxury perfumes (and the iconic J. fragrances) dominated store shelves.

Now, local perfume houses are making a strong impact by offering excellent scents at accessible prices. From heritage companies over a century old to new indie brands, Pakistan offers a diverse palette of perfumes for every taste and budget. Below, we explore the top 10 perfume brands in Pakistan and what makes each of them special.

#1 J. Fragrances

Junaid Jamshed’s J. Fragrances is one of the most recognized perfume brands in Pakistan. Known for blending traditional Eastern aromas with modern trends, J. offers long-lasting perfumes that suit both casual and formal occasions. Their range caters to men, women, and unisex preferences, ensuring there’s something for every taste.

The brand’s attention to detail in packaging and affordability has made it a household name. Whether you want a musky scent for winter or a fresh floral fragrance for summer, J. has a wide variety to choose from.
Best Perfumes: Wasim Akram 502, Bloom, Janan.

#2 Bonanza Satrangi

Bonanza Satrangi combines fashion and fragrance seamlessly. Their perfumes are known for being budget-friendly yet offering remarkable staying power. With an extensive range of fresh, fruity, floral, and woody scents, the brand has become a favorite among students and young professionals.

Apart from their scents, Bonanza Satrangi perfumes are beautifully packaged, making them great gifting options. They’re easily available nationwide, making them a convenient choice for fragrance lovers.
Best Perfumes: Charisma, Precious, Forever.

#3 Saeed Ghani

Saeed Ghani is a pioneer in herbal and natural beauty products, and their perfumes carry the same authentic charm. The brand offers traditional attars and modern perfumes, often made with natural extracts that give a deep, long-lasting aroma.

Their affordability makes them accessible to all fragrance lovers, and their attars are a hit among those who prefer oil-based perfumes for a richer scent.
Best Perfumes: Musk Amber, Oud Al Ameer, Royal Jasmine.

#4 Khaadi Fragrances

Khaadi is widely known for its clothing, but its fragrance line has gained a strong following. Their perfumes exude elegance, with refined blends that match international standards while keeping prices affordable.

The brand focuses on minimalistic yet luxurious packaging, making their scents perfect for both personal use and gifting.
Best Perfumes: Amber Bloom, Floral Rush, Musk Essence.

#5 WB by Hemani

Launched in collaboration with Wasim Badami, WB by Hemani is one of Pakistan’s fastest-growing fragrance brands. Their perfumes are designed for long-lasting wear and are inspired by both Eastern and Western aroma profiles.

The brand frequently introduces new fragrances, keeping its range fresh and trendy. They cater to all age groups and preferences.
Best Perfumes: Imperial, Oud Al Sultan, Floral Dream.

#6 Scents N Stories

Scents N Stories is a niche perfume brand offering high-quality fragrance impressions at affordable rates. Their scents are inspired by world-famous perfumes, giving customers luxury-level aromas without the premium price tag.

The brand is loved by young perfume enthusiasts who want designer-quality scents on a budget. They have a strong online presence and deliver nationwide.
Best Perfumes: Catch 22, Merry Me, Smash My Head.

#7 Sapphire Fragrances

Sapphire, known for its stylish clothing, also offers a refined collection of perfumes. Their scents are crafted for modern individuals who love a balance of elegance and freshness. The fragrances are versatile enough for both day and night wear.

Their perfume bottles are visually appealing, adding a touch of class to any dressing table.
Best Perfumes: Midnight, Aurora, Velvet Rose.

#8 Maria B. Fragrances

Maria B., a leading fashion designer in Pakistan, has extended her creative flair to perfumes. Her fragrance collection is chic, sophisticated, and designed for those who value style and scent equally.

Maria B. perfumes often feature floral and oriental notes, making them perfect for festive occasions.
Best Perfumes: Lueur, Étoile, Fleur.

#9 Rivaj UK

Rivaj UK is a budget-friendly brand offering a variety of perfumes for everyday wear. Their fragrances are fresh, youthful, and ideal for casual outings or daily office wear.

The brand’s affordability and easy availability make it a go-to option for students and young professionals.
Best Perfumes: Fantasy, Passion, Romance.

#10 Rasasi (Local Availability)

While Rasasi is a UAE-based brand, it has a strong presence in Pakistan with its locally available collections. Known for bold, luxurious scents, Rasasi offers both modern and traditional fragrances.

Their perfumes are particularly popular among those who enjoy deep, long-lasting oud and oriental aromas.
Best Perfumes: Blue Lady, La Yuqawam, Chastity.

Conclusion

The perfume industry in Pakistan has something for everyone, from luxury lovers to budget-conscious buyers. Brands like J., Bonanza Satrangi, and Saeed Ghani offer accessible yet long-lasting scents, while niche brands like Scents N Stories and Maria B. cater to unique fragrance tastes. Whether you want to make a statement at a special event or keep it fresh for everyday wear, these brands provide endless options to express yourself through scent.

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