Pakistan’s digital marketing landscape is booming, and a big part of that success is driven by talented SEO professionals. In this article, we’ll explore ten of the top SEO experts in Pakistan, highlighting what makes each of them stand out.
These experts specialize in various aspects of SEO, from technical optimization and content strategy to link building and local SEO, and they’ve helped many businesses improve their search visibility. Let’s dive into the list and see what each expert brings to the table.
Table of Contents
#1 Saad Raza
LinkedIn Headline: “Top Rated SEO Specialist – Top 3% on Upwork – I Help Businesses to Skyrocket Their Website Traffic, Sales, & Revenue Through SEO.”
Why He Ranks #1: Saad Raza
Saad Raza is what it looks like when skill meets relentless consistency.
With over 12+ years of experience in SEO and a Top 3% badge on Upwork, Saad Raza has built a reputation not through hype but through tangible results.
He is the founder of SR Digital, a Karachi-based SEO agency that helps businesses scale their online presence through performance-based SEO strategies. From on-page optimization to deep-dive technical audits, his approach focuses on what matters most: traffic that converts.
He’s worked with more than 1,000 clients across local and global markets. That kind of scale doesn’t happen by chance. It comes from showing up, delivering, and getting results that people want to stick with. His 98% client retention rate proves it.
He holds a Bachelor of Commerce from Karachi University and certifications from Google, HubSpot, SEMrush, and Moz Academy. But it’s his freelance platforms that tell the real story.
Whether on Upwork or Fiverr, Saad’s track record is built in the most competitive arenas, where your next client is one scroll away.
His focus is simple: traffic, conversions, and revenue. No fluff. No vanity metrics. Just real business growth.
Specialization:
Revenue-focused SEO for small and medium-sized businesses
Standout Quality:
Battle-tested in competitive freelance marketplaces with a 98% client retention rate
Best For:
Business owners who want a high-performing SEO consultant with real proof of ROI
#2 Usman Latif
LinkedIn Headline: “Senior Growth Marketing Strategist & Consultant | Scalable, Full-Funnel Digital Marketing for B2B SaaS & Fintech | SEO, Paid Media, CRO, CRM | Fractional Head of Growth | Corporate Trainer”
Why He Ranks #2: Usman Latif
Usman Latif is a hybrid marketer – part strategist, part mentor, part technologist.
He blends SEO with digital strategy, UX, and brand communication. That means clients don’t just rank – they convert.
Founder of Marcom Works and instructor at LUMS, Usman has been instrumental in training the next generation of Pakistani digital professionals.
His ability to approach SEO holistically – as part of a bigger business puzzle – makes him a standout name in both agency and academic circles.
Specialization:
Full-stack digital strategy with a focus on SEO and user experience
Standout Quality:
LUMS instructor and consultant to both startups and corporates
Best For:
Brands looking to combine SEO with long-term digital growth
#3 Tanveer Nandla
LinkedIn Headline: “Chief Executive Officer at iSkills”
Why He Ranks #3: Tanveer Nandla
Tanveer Nandla is the face of SEO education in Pakistan.
From blogger to trainer to founder of iSkills, he’s empowered thousands of freelancers with the skills to rank and monetize websites.
His SEO methods are rooted in content quality, keyword intent, and strategic link building. If it sounds basic, it’s because it works – and Tanveer knows exactly how to teach it.
He’s also a dynamic speaker and motivator who brings energy and clarity to even the most complex SEO topics.
Specialization:
Content SEO, link building, and training for freelancers
Standout Quality:
Founder of iSkills and one of Pakistan’s most-followed SEO educators
Best For:
Aspiring freelancers and beginners who want real-world, working SEO skills
#4 Amir Iqbal
Why He Ranks #4: Amir Iqbal
Amir Iqbal stands out for his creative SEO strategies and deep understanding of search engine algorithms.
He has a knack for aligning keyword research with actual user behavior, ensuring that SEO efforts translate into meaningful traffic and conversions.
Amir’s approach is highly results-oriented yet firmly rooted in ethical “white-hat” practices, aiming for sustainable long-term growth.
Based in the UK but deeply connected to Pakistan’s SEO community, he has built an online following by sharing insights through Facebook groups and YouTube.
Specialization:
Behavior-based keyword targeting and ethical SEO campaigns
Standout Quality:
Community educator and early adopter of SEO trends
Best For:
Digital marketers and content creators who want an actionable SEO strategy
#5 Rafay Waqar
LinkedIn Headline: “SEO Specialist | Empowering CXOs | From Zero to £1M+ Revenue”
Why He Ranks #5: Rafay Waqar
Rafay Waqar is proof that consistent execution wins.
With 7+ years of SEO experience, he’s helped countless businesses grow from 0 to thousands of monthly visitors with sharp strategy and data.
Rafay focuses on revenue-backed SEO: it’s not just about clicks, but about what those clicks turn into. Leads. Customers. Sales.
Based in Karachi, he’s worked with local and international brands on everything from audits to growth planning.
Specialization:
Ecommerce SEO, data-driven keyword strategy
Standout Quality:
Clear communicator and trusted SEO advisor to business owners
Best For:
SMBs and eCommerce sites looking to scale with SEO
#6 Salman Baig
LinkedIn Headline: “Head of SEO @ Alibaba Group | Technical SEO, Semantics”
Why He Ranks #6: Salman Baig
Salman Baig brings deep technical expertise to SEO – the kind that fixes what’s broken and scales what works.
From page speed to crawl optimization, he specializes in the kind of backend work that quietly drives big wins.
With experience leading SEO for Alibaba South Asia, Salman understands large-scale digital ecosystems like few others do.
He’s also passionate about compliance and clean SEO, keeping clients safe from algorithm penalties.
Specialization:
Technical SEO, schema, and performance optimization
Standout Quality:
Former SEO head for Alibaba’s South Asia division
Best For:
Large businesses with complex websites and technical challenges
#7 Ibrar Ahmed
LinkedIn Headline: “SEO Specialist & WordPress Developer | Boosted Organic Traffic 200% | Technical SEO, Site Speed & Conversion Pro.”
Why He Ranks #7: Ibrar Ahmed
Ibrar Ahmed is the go-to expert for off-page SEO in Pakistan.
He knows link building inside and out – from guest post placements to authority outreach.
Backed by a solid background in content marketing and social promotion, Ibrar helps businesses establish credibility and domain strength.
His clients trust him for white-hat backlink campaigns that hold their ground even when Google updates roll in.
Specialization:
Link building and off-page SEO strategy
Standout Quality:
Authority outreach and scalable guest post campaigns
Best For:
Websites that need better domain authority and trust signals
#8 Sufyan Ansari
LinkedIn Headline: “Helping Business Owners to Generate 5x More Traffic and Leads | Top Rated Plus SEO Consultant”
Why He Ranks #8: Sufyan Ansari
Sufyan Ansari is a local SEO powerhouse with a developer’s brain.
That combo gives him an edge when optimizing websites for location-based searches, especially for small businesses.
Sufyan has helped clients rank in Google Maps, fix crawl issues, and dominate their niche in local SERPs.
He also shares educational content and stays updated with the latest in Google’s local algorithm changes.
Specialization:
Local SEO, technical audits, GMB optimization
Standout Quality:
Certified by Google, BrightLocal, Yoast, and HubSpot
Best For:
Local businesses looking to show up in neighborhood searches
#9 Aleem Iqbal
LinkedIn Headline: “Providing Local SEO Services to Dubai Businesses | Founder at Big Techies & SEO Masters Academy & Skills Academy”
Why He Ranks #9: Aleem Iqbal
Aleem Iqbal is one of the few SEO pros who doubles as a strong brand builder.
He connects SEO with storytelling and email marketing, helping brands not just rank, but engage.
As an instructor and mentor, Aleem has helped countless students start freelancing careers through Urdu-based SEO training.
His work focuses on long-term visibility, not just short-term spikes.
Specialization:
Link outreach, email marketing, personal brand SEO
Standout Quality:
Trains SEO in local language and bridges marketing gaps for freelancers
Best For:
Solopreneurs and growing brands looking for a well-rounded SEO partner
#10 Zain ul Haq
LinkedIn Headline: “SEO Team Lead | SEO Consultant | Semantic SEO Strategist | Driving Organic Growth”
Why He Ranks #10: Zain ul Haq
Zain ul Haq is the strategist behind some of the smartest long-term SEO plans in Pakistan.
He’s been in the game for many years, with a deep understanding of search psychology, content architecture, and semantic optimization.
Zain’s strength lies in planning – mapping out how a site should grow, what content should exist, and how to win on high-intent queries.
From SaaS to local service providers, he’s helped businesses adapt and evolve with SEO over time.
Specialization:
Content structure, semantic SEO, growth roadmaps
Standout Quality:
Years of multi-industry SEO experience
Best For:
Established businesses seeking sustainable search growth
Conclusion
From technical SEO gurus to content marketing strategists, these experts collectively drive Pakistan’s digital success. Their proven skills and insights can help businesses navigate the ever-changing world of SEO with confidence.
Frequently Asked Questions
There are several top SEO experts in Pakistan, but Saad Raza, Tanveer Nandla, and Usman Latif are widely recognized for their consistent results and long-term client success.
SEO consultants in Pakistan typically offer on-page SEO, technical audits, keyword research, backlink building, content strategy, and local SEO services.
You can hire Pakistani SEO experts on platforms like Upwork, Fiverr, and LinkedIn. Look for verified reviews, portfolio samples, and relevant certifications.
SEO pricing varies based on experience and scope. Freelancers may charge PKR 40,000–80,000 per month, while agencies or senior consultants can go higher.
Yes, many top SEO professionals in Pakistan work with global clients across the US, UK, UAE, and Canada. They are well-versed in international SEO best practices.
Saad Raza combines deep technical knowledge, content strategy, and local SEO expertise. He has worked with over 1,000 clients and runs a successful agency, SR Digital.
